
Beautiful.ai

Beautiful.ai
THE CHALLENGE
The team at Beautiful.ai had spent decades working on other people’s presentations—writing them, designing them, and building software to make them. During that time, they’ve watched way too many people bang their heads against the wall trying to turn ideas into visual presentations. So, they decided to do something about it and created software that designs your presentation for you.
OBJECTIVE
Refresh the website experience to educate and convert new users. This was achieved by bringing more empathy into the voice and tone, adding lifestyle and color into the imagery, and designing a more modern and succinct UX/UI.