Real Creative Lives

THE CHALLENGE

Shine a spotlight on the true stories of creators. The real messy versions full of daily struggles and big swings. Enable our community to follow the journey of students, instructors, and CreativeLive staffers from ​“what am I doing?” to life-changing wins.

THE BIG IDEA

Our stories are the thread of our collective journey through time. Oral tradition, cave paintings, etc...they are the human story. To be human is to dream, think, explore, push boundaries, seek meaning, laugh, and create. Whether you have a side hustle or a hobby, creativity is a part of your life and your stories connect us. They help lift and inspire others to push through their challenges and try again and again.

OBJECTIVE

Develop stories, videos, and interviews that give a behind-the-scenes look at the individuals who make up the CreativeLive community.

ROLES: CREATIVE DIRECTION + DESIGN

View the landing page here

CAMPAIGN LOOK

Chase Jarvis STAFF STORY: SOCIAL MEDIA + VIDEO

Alain Gutierrez STUDENT STORY: SOCIAL MEDIA + VIDEO

EMAIL EXAMPLES

credits - CREATIVE DIRECTor: lindsey thomas / COPY: DANIEL GOLDBERG, stephanie sparer / video: miles burnett / CONTENT: KATHY RAMOS