CreativeLive Photo Week
THE BIG IDEA
Photo Week is CreativeLive’s largest annual conference with on-location and in-studio classes taught by industry leading photographers. The conference is live-streamed over 5 days, where over 70,000 hobbyists and professionals worldwide tune in to learn more about lighting, posing, composition and confidence.
positioning
No matter what type of photography you’re into, now is the time to fill the gaps in your education. We have an award-winning roster of top talent in the industry to help get you where you need to be. Photo Week will give you the confidence you need to toss your name into the hat when the next gig comes up. Bridge the gap.
OBJECTIVE
Develop a creative campaign for cross-channel marketing and the in-studio live experience. KPIs: Revenue $425,000 / Audience: 75,000 / Conversion 5%
ROLES: Art direction, set design + design
Campaign look
email design
SOCIAL MEDIA
promo video
in-studio experience + Set design
