CreativeLive Brand Campaign
THE BIG IDEA
The journey of a creator doesn’t have a clear path or timeline. You could wake up tomorrow and decide you want to conquer a new skill or fine tune something you’ve been working on for awhile. The first step and the 100th are equally important. Every great has been there. Richard Branson dropped out of school and started selling records. The creative process and the pursuit of dreams can be lonely. Let these stories of perseverance serve as a reminder that it doesn’t have to be. Everybody starts somewhere.
objective
Develop cross-channel marketing assets and a print campaign to deliver on CreativeLive’s promise to champion and inspire our students’ goals and ultimate success.
ROLeS: art direction, design
TIM FERRISS: social media, email + landing page
SHERI RILEY: social media, email, landing page + Video
print ad concepts for seattle stranger magazine
