Shutterfly Home Decor

THE BIG IDEA

Home is a story we tell about who we are, where we’ve been and what we care about. The more “you” a room is, the more welcoming it feels. A home filled with meaning is a home filled with joy. More than a style, what ties it all together is the story. And the story changes as you change. Through meaningful home decor, Shutterfly enables you to tell your unique story as it evolves.

OBJECTIVE

Accelerate new customer acquisition through awareness and new offerings with a category rebrand. Launch an annual campaign supporting direct mail, print advertising, site, email, social and video.

results

The success of the new strategy and campaign resulted in 20% annual category growth.

ROLES: Art Direction + DESIGn

DIRECT MAIL

SITE + SOCIAL

PRINT ADS

photography

credits - creative director: nicole o’shea / art director + Designer: Lindsey Thomas / copy: robin White