Shutterfly Summer
Shutterfly
Shutterfly Summer Campaign
THE BIG IDEA
Summer is about the people we love and the experiences we have together. It’s family reunions and stay-cations, road trips and epic vacations. It’s reconnecting with the season itself—the chance to dine outside under the lingering sunlight, the hum of a local farmers market or the smoky crackle of a campfire. It’s spending time with neighbors at your annual block party and hanging with friends at an outdoor festival. In summer, we relax the rules a little and are on the go a lot; taking photos on our phones, sharing them in the moment and longing to relive the fun after we return. Make summer last by bringing everyone and every place you visited, together again.
OBJECTIVE
Deliver a photo shoot and marketing campaign guidance to be utilized cross-channel (direct mail, site, email, social and affiliate) and drive 120M in revenue.
ROLES: Photo Art Direction, Art Direction + DESIGn
PHOTOGRAPHY
Highlight relatable, authentic moments within the in-product photography. The moments that pull the viewer in to feel as if they’re there, experiencing it all, taking them from “that could be me” to “that is me”. Infuse a bright, fresh color palette to express the vibrancy and joy of Summer.
marketing creative GUIDANCE
A guide for the Marketing and Creative teams to reference throughout the year. Format: large two-sided poster that folds up into a small booklet.